Muslim Association of Canada

This is a case study rebranding of an Islamic charitable organization and a grassroots social movement. Muslim Association of Canada (MAC) focuses on putting its faith into action for the benefit of everyone

MAC provides services, spaces, and programs for holistic education and personal development for Canadian Muslims through building communities and strengthening neighbourhoods.

Research & Opportunities

Upon gathering information on the competitions’ brand attributes and messaging, I have realized that most Islamic organizations are similar including MAC because of the misconception of Islam within the media. They heavily emphasize educating and deconstructing the misconceptions of the religion. Also, most Islamic organizations’ logos do not reflect or symbolize Islam.

Although, MAC does offer service on their microsite, which invites the community to send in resources either religious or light-hearted information to connect with one another indirectly.

Solutions

While designing for the project, I was quite inspired by Islamic patterns and architecture. The essence of the two is Arabic Calligraphy and nature. The marque is a minimalistic geometric flower that is entrapped in a foundation and this captures the core of what I was trying to aim for.

The colours do play a significant factor in MAC. The Emerald Green was colour swatched from the Holy Quran, this is the primary colour of the brand.

Reflection

I have learned to appreciate the research part of the project. The research portion helps build the brand messaging and foundation, and as much as the cohesiveness of a brand’s aesthetic is important the messaging or copywriting is what carries the brand to existence. If I look at Nike’s logo, it is just Futura with a checkmark underneath but “Just do it.” and the messaging is what makes Nike what it is today.

The research helps the design go more swiftly and ultimately helps designers work more effectively.